Tuesday, 1 June 2021

Reflex Gaming Unleashes Ocean Powers with their debut game for Stakelogic

Sea God - Reflex Gaming & Stakelogic

Unleashing the power of the ocean, Reflex Gaming, the omni-channel games developer debuts their online slot game for Stakelogic with the mighty, Sea God.

High on a cliff top, worshippers in the temple of Poseidon stare in disbelief. Amidst a gathering storm, the Sea God has risen to answer their prayers. Lightning strikes the mighty trident which he holds aloft, harnessing the power of the heavens. The raging seas are parted by his mythical powers, and the riches of his ocean kingdom pour forth towards the shore, rewarding his loyal followers.

The game, which comes with three RTP versions, has medium volatility to deliver more recurring payouts.

Sea God is a 20 winline, 5 x 4 reel video slot game boasting three game features: Super Stake™, Super Reels and a Free Spins Bonus.

The Super Stake™ mode side-bet unlocks base game reel strips loaded with extra bonus scatter symbols, giving a much higher free spins bonus frequency. 

On the Super Reels feature, on a random trigger in the base game, the reels expand to 9 rows and 45 winlines.  3 Super Spins of the extended reels are awarded.

In the free spins bonus game, 3 or more bonus scatter symbols award a bonus win and 8 free spins.  During the free Spins, a bonus symbol on the centre reel activates extended reels and re-triggers the feature, awarding 3 extra free spins.  Up to 6 re-triggers can be awarded during free spins.

Mat Ingram, CPO at Reflex Gaming, said, “For our debut release through the Greenlogic programme, we knew we had to create something special.

“The oceans have a majestic and mysterious vibe, combine oceans with the mighty power of the Greek God of the Sea, and we bring you, Sea God. We hope players can unveil the buried treasure to find their fortune.”

Salvatore Campione, Head of Greenlogic at Stakelogic, adds, “Sea God is a welcome addition to our slot portfolio, thanks to its visually striking, yet calming serene graphics.  The game will undoubtedly appeal to a broad range of players due to its volatility offering the best of both worlds.

“It was a pleasure to work with Reflex Gaming, they have a team of talented developers, artists and designers who collaborated to develop this exciting slot.”

Wednesday, 26 May 2021

Reflex Gaming teams up with First Look Games

Reflex Gaming, the omni-channel games developer has teamed up with the award-winning First Look Games.  This new partnership will enable Reflex to further extend the reach of their new online games, to excite the global iGaming affiliate and player community.

Historically, Reflex Gaming is one of the UK market leaders in the analogue and digital machine markets.  The games developer, successfully broke through in the online slot games market at the back end of 2020 with the retro and lovable classic game, Moley Moolah.  Desperate Dawgs soon followed and proved to be another hit, with William Hill, a leading operator, reporting that the game was amongst their top 3 most successful releases of 2021.      

Commenting on the announcement, Mat Ingram, CPO at Reflex Gaming, said, “We have an exciting roadmap of game launches planned between now and year-end.  Our collaboration with First Look Games, will help us to realise our goal of extending our affiliate offering beyond the UK and into global markets.”  

Tom Galanis, Managing Director at First Look Games, added, “We’re the largest network available within the industry, connecting game developers with worldwide affiliates and players. 

“We’re excited to welcome Reflex Gaming on board and we look forward to promoting their upcoming releases.

Monday, 12 April 2021

Reflex Gaming Unleashes Ocean Powers with their debut game for Stakelogic

The UK-based omni-channel games developer Reflex Gaming unveils their eagerly awaited debut game for Stakelogic with the mighty Sea God.  

Sea God Game by Reflex Gaming.

High on a cliff top, worshippers in the temple of Poseidon stare in disbelief. Amidst a gathering storm, the Sea God has risen to answer their prayers. Lightning strikes the mighty trident which he holds aloft, harnessing the power of the heavens. The raging seas are parted by his mythical powers, and the riches of his ocean kingdom pour forth towards the shore, rewarding his loyal followers.

The Game 

Sea God is a 20 win line, 5 x 4 reel video slot game. 

Game Features

Sea God boasts three game features:

Super Stake

Super Stake Game Feature in Sea God game by Reflex Gaming

Super Stake is a recent slot innovation, developed by Stakelogic. It enables players to place a side-bet, which effectively doubles their stake. By doing so, additional game features are enabled, increasing the chance of monster payouts.

On Sea God, the Super Stake mode side-bet unlocks base game reel strips loaded with extra Bonus Scatter Symbols, giving a much higher Free Spins bonus frequency. 

Super Reels

Super Reels game feature in Sea God by Reflex Gaming

On a random trigger in the base game, the reels expand to 9 rows and 45 winlines.  3 Super Spins of the extended reels are awarded.

Free Spins Bonus Games

Free Spins Bonus Game Feature in Sea God by Reflex Gaming

3 or more bonus scatter symbols award a bonus win and 8 Free Spins.  During the Free Spins, a Bonus symbol on the centre reel activates extended reels and re-triggers the feature, awarding 3 extra free spins.  Up to 6 re-triggers can be awarded during Free Spins.

What Players Can Expect

Inspired by the Greek God of the Sea, Poseidon, who was regarded as the father of horses.  Sea God is visually breath-taking. The game brings into play mesmerizing sea creatures, glistening pearls and ancient Greek temples; taking players on a thrilling voyage.

Sea God is a medium volatility game, offering players more recurring payouts and a lower risk, making the game suitable for newer players.

Game Release Date

The game will be released on the 3rd June 2021 through the Greenlogic program and we expect this to be playable at all major casino sites.

For more information on this release or any other enquiries, please contact Reflex Gaming Ltd e: game_releases@reflexgaming.com

Friday, 19 March 2021

Monkey Business in Manhattan with Reflex Gaming’s Latest Classic

Krazy Klimber - Reflex Gaming

There’s no business…like monkey business.  Introducing Reflex Gaming’s latest release, Krazy Klimber.  It’s 1933, and high above Manhattan, a gigantic gorilla clings to the walls of the tallest skyscraper.  Ten blocks away, the city Zoo is missing its most prized possession.  In between, the streets are a scene of utter chaos and destruction, with terrified civilians running every which way, escaping the carnage.   

Higher and higher our fearless ape climbs.  His aim, to reach the top of the tower and grab the biggest prize of all.  

Describe the game 

Krazy Klimber is a 5 x 3 Video Slot with 20 pay lines that pay from left to right. Any combination of 3 or more identical symbols on subsequent pay line from the left or right will award a win.

What are the game features?

This game has 2 bonus features. The first is the ‘Krazy Klimb’ bonus game. This is triggered by 3 bonus symbols appearing on reels 1, 3 and 5. At the start of the feature, the gorilla appears at the bottom of Manhattan’s tallest building, and he begins to climb. Prizes are awarded depending on how high he goes, with the award increasing with every new storey reached.  The final prize will either be a cash prize or an amount of free spins.

Krazy Klimb Bonus Feature

The other feature is the free spins bonus game, triggered by the gorilla ending up on one of the two free spins levels during the climb feature.  This free spins bonus features up to 3 sliding super wilds.  The player is awarded 10 or 20 free spins and a bonus win.  During the free spins, at least one Super Wild will be active and can move from reel to reel in between spins where it substitutes for all symbols.  There is no re-trigger available.

What experience can players expect?

The giant gorilla theme is a cultural classic of the mid-20th century, and it’s also an iconic theme we expect to be immensely popular with our players.  Set in 1930s New York, our Gorilla is climbing the city’s tallest tower in search of top prizes.  Players can expect an immersive experience; from the toe-tapping rhythms of the jazz soundtrack to the buzz of circling bi-planes and search lights sweeping across a Manhattan nightscape; all making you feel part of a classic movie. 

Krazy Klimber has been designed as a low-medium volatility game, with a profile focused on giving players a longer time to enjoy the game, in keeping with the overall epic feel of the game.

When is the release date and where can we play it?

The game will be released in mid-June 2021 through the Yggdrasil Masters programme and we expect this to be playable at all the major casino sites.

For more information on this release or any other enquiries, please contact Reflex Gaming Ltd e: game_releases@reflexgaming.com

Yggdrasil partners with Reflex Gaming for daring heists in Desperate Dawgs

 Press Release

Desperate Dawgs - Reflex Gaming

Yggdrasil, the leading worldwide publisher of online gambling content, travels to the Wild West in this new YG Masters release Desperate Dawgs, developed with Reflex Gaming. 

Set in Dodge City, Kansas where the gangs are up to no good, robbing banks and claiming cash, players are invited to join their mischievous antics and assist them on the reels with their heists.

The 5x3, 20 payline slot is packed with features, with three separate bonus games available to trigger, including the Wagon Trail, Crime Spree and Bank Buster rounds.

Wagon Trail is triggered by three or more ‘Chumdance Kid’ yellow character symbols appearing on the reels, with players given a selection of wagons to pick from. A hidden prize is then revealed and awarded.

The Crime Spree feature is launched if three or more green ‘Dog Holliday’ symbols land, awarding 10 free spins with an increasing multiplier on every spin. If the mode is retriggered, the multiplier can reach as high as 30x.

Desperate Dawgs’ Bank Buster bonus triggers when three red ‘Josey Tails’ characters appear, presenting players with three safes – bronze, silver, and gold.

Each safe has a unique code, which must be cracked to win the prize. Players select numbers on a keypad which may, or may not, reveal the lucrative loot, and continue to choose these until one safe is fully opened.

The game is the latest release in partnership with Reflex Gaming, who recently became the latest YG Masters studio to license the Gigablox mechanic from Yggdrasil.

The game is developed through Yggdrasil’s state-of-the-art GATI technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said, “Desperate Dawgs is a fun-filled take on some of the craziest crime capers in the Wild West and we’re extremely happy to add it to our YG Masters offering.

“Our partnership with Reflex Gaming is going from strength to strength, and we look forward to more milestones together.”

Mat Ingram, CPO at Reflex Gaming, adds, “Our newest hit adds plenty of bonus rounds into an action-packed slot and gives players a chance to enjoy multiple ways to win big.

“We’ve been able to scale new distribution heights as a YG Masters partner and we’re delighted to unveil our latest title.”



For more information on this release, to arrange an interview, or any other enquiries, please contact Björn Krantz, Chief of Global Market Operations, at bjorn@yggdrasilgaming.com or Robin Becker, Head of Marketing at robin.b@yggdrasilgaming.com.

About Yggdrasil

Yggdrasil is the leading worldwide publisher of online gambling content. The business was founded in 2013 and is today one of the industry’s most respected and acclaimed suppliers. In 2019 Yggdrasil introduced the three pioneering value propositions; YG Franchise, YG Masters and YG Game IP, of which the last two is powered by Yggdrasil’s enabling technology solution GATI (Game Adaptation Tool & Interface. Yggdrasil Affiliation offers affiliates access to their award-winning portfolio of Yggdrasil games and support affiliates in producing highly detailed content that stands out, drives traffic, leads and ultimately new revenue streams. Yggdrasil operates a proven and highly scalable business model. Since its inception, Yggdrasil has embarked on a rapid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.

For more information: www.yggdrasilgaming.com

About Reflex Gaming

Reflex Gaming’s success spans both the analogue and digital machine sectors, B2B online and B2C social casino and has produced leading blockbuster titles including: Lucky Gems, Wild Princess, Volcano and Celtic Spirit. Reflex Gaming’s expertise includes: game design and development, platforms and systems development, mechanical design and development and production.  

For more information: https://reflexgaming.com/ or email game_releases@reflexgaming.com

Thursday, 4 March 2021

Women at Reflex | Surj Stott Interview

Surj Stott - Reflex Gaming

Each year, the 8th March marks International Women’s day (IWD). In 2021, let’s pay attention to this year’s bold theme which is, ‘Choose to challenge’.  The time is now to challenge inequality, call out bias, question stereotypes with the aim to forge an inclusive world.  

It will come as no surprise that the gambling sector is both very white and very male. The lack of women working in senior positions is astounding.  Of the women who do work in the sector, they are more likely to work in retail, HR or administrative functions. The Gambling Commission’s recent annual report has confirmed that women are gambling in similar numbers to men. If we want games to be representative of the players, it’s important that teams creating them offer a diverse and varied perspective. In which case, encouraging more women to work in the sector can only be positive.    

We chat to Surj Stott - Head of Sales at Reflex Gaming to discuss her incredible journey from a run-away, wayward teenager to helping build one of the UK’s leading machine producers.  We get her views on what she would choose to challenge on IWD.

1. Hi Surj, tell us about your role at Reflex Gaming

I head up the sales and marketing function, so customer account management is a big part of the job.   Along with Steve Clark, I help manage our customer relationships.  At Reflex, we pride ourselves on great partnerships with pub retailers, operators and our AGC customer base.

Day-to-day, I also manage our production schedule and liaise closely with our production and logistics teams to ensure that our games are delivered to customers on time.  

I’m also responsible for planning our events, including major expos, such as ICE, EAG and ACOS. I really enjoy this side of things, due to my love of people and socialising. The cancellations of both EAG and ICE this year have been a blow for Reflex, as both events are important marketing platforms for us to showcase our new product lines.  They also provide a great opportunity to speak to our customers and learn their requirements and find out what is performing well on their estates. 

2. How has the global pandemic impacted on Reflex Gaming? 

At the start of 2020, the outlook was positive for Reflex, we were acquired by the Dransfield Group in 2019 and we had established ourselves as one of the country’s leading machine suppliers to the pub and club sectors.  

The first lockdown resulted in our entire customer base being closed which wiped out our forward-looking orders.  We consequently made strategic decisions to fast track our drive to the online space. We have formed strategic alliances with two major distributors, Yggdrasil and Stakelogic. These give us the opportunity to penetrate the online slot market quickly and get our games in front of more players via their vast distribution networks. This is typical of the Reflex psyche in that, being faced with the biggest negative impact imaginable to our existing business, we have leveraged opportunities that have been unaffected by the pandemic.

However, it is very disappointing that the Government have given very little support to manufacturers and suppliers to the leisure and hospitality industry. Supply chain companies like Reflex have simply slipped through the Government’s support net. Other than the furlough scheme, we’ve had no additional support and it has been a real struggle to operate for 14 months with, effectively, no income.  We have tried to lobby for a business support grant and a rates relief, but with no success to date.  

I am a strong character and I’ve managed to remain positive throughout the pandemic.  We need to focus on the future and there is now some light at the end of this long tunnel, through the impressive vaccine rollout which has resulted in the Government’s roadmap out of lockdown.  Right now, it seems that the leisure and hospitality industry will reopen in April/May as planned, and if people opt for “staycations”, these will be positive steps to ease the recovery of the sector. 

3. How did you get into this sector?

I grew up in Leicester in a first-generation Indian family.  At the age of 15, my parents had arranged for my marriage to a goat farmer, based in India.   My instincts told me that it did not feel right, and it certainly wasn’t a life I wanted. I took the drastic step to do a runner, and I haven’t looked back since!

As you can imagine, leaving home at 15 was tough, but I was fortunate to have a good network of friends who helped me through the situation.  I’m thankful that I didn’t end up in the wrong crowd.  

I was running a successful Nottingham city centre pub in my early twenties, following which I established my own bar in Newark. This meant working very long and unsociable hours, and with a young child, often proved to be difficult. I decided that more of a 9-5 job would better suit my home / work life balance and I mentioned this in conversation with one of the customers in my bar, who happened to work at a local gaming machine business called BWB.  An opportunity came up there, so I applied. I was interviewed, got the job, and began my career in gaming at BWB. After a while, I moved into a sales role and it was whilst I was working here that I met my husband, Quentin, (these days the MD of Reflex Gaming).        

4. What would you tell your younger self?

It would be to trust your instincts.  At 15, my decision to leave home was very much a “Sliding doors” moment.  Although it was the risky choice, I went with my instincts. Fortunately, I have no regrets.  

Also understand that sometimes you may have to work harder and apply more attention to detail than some male colleagues.  Enjoy the journey and don’t be afraid to be yourself!

5. What barriers have you faced, as a woman, in becoming successful in your field? How did you overcome them? 

When I first started my career in this sector, sadly, I did experience both racial and sexual discrimination.   I don’t get easily intimidated and the discrimination ultimately made me a stronger person. I have proved myself with great determination irrespective of other people’s prejudices.

However, I have witnessed much progression in the industry since I started. I am seeing an increasing number of women in senior positions who have progressed from junior roles and long may this continue.  

6. The International Women’s day theme is, “Choose to Challenge”, what would you choose to challenge?

I passionately believe that there is no place in the world for bullies. Whether this happens in school, at work or your community. We need to take a collective stand against it. I cannot bare people who belittle others to make themselves look superior! Call them out for what they are. I’ve met a few bullies during my career and behaviour like that should be confined to the Skip of history.

7. What message do you want to send out to young women who are considering a career in this industry?

The i-Gaming sector has opened a huge host of career possibilities.  There are jobs ranging from game design, graphic design, software development, marketing, etc. You will be able to unleash your creativity and let’s face it, the end-product is fun. There is never a dull moment in gaming.  

It’s changed a lot since I started in 1996.  It’s more politically correct without being woke.  This is an exciting vibrant industry with a lot of great people in it.  Although the gambling sector might not be everyone’s first choice of industry as a career, for me, it’s been a blast and I’ve made a lot of friends from it. I met my husband, and I’ve had opportunities to meet some very interesting and successful people along the way.

“I passionately believe that there is no place in the world for bullies…We need to take a collective stand against it.”

Tuesday, 9 February 2021

Hero Profile | Mike Salt - Senior Game Producer

Michael Salt - Reflex Gaming

We chat to Michael Salt, a Senior Game Producer at Reflex Gaming, to gain an insight into the world of game design.  Mike’s career has spanned over two decades, and has encompassed a wide variety of game types, from traditional analogue AWP through to online slots.  Michael reveals how he comes up with new game concepts and the secret formula to a successful game.

Hi Mike, how did you get into the world of game design?

Believe it or not, my background is in biomedical science.  After graduation, I worked in a pathology lab in a hospital.  I’ve always been quite inventive; as a child, I loved creating my own games, but never considered it could be a realistic career until I spotted an advert in a newspaper advertising for a trainee game designer.  On a whim, I applied for it and the rest is history, as they say!

What are you working on at the moment?

With our land-based market being closed right now, I’m focused on developing online games.  In particular, new games which will be launched through Stakelogic’s Greenlogic programme, for which we have several exciting releases planned in 2021. 

What are the biggest challenges of the job?

As a game producer, you always have multiple projects running simultaneously, in varying stages of development (at times I have counted as many as 12 live projects!) so, you need to be both creative, and well organised, in order to keep all the plates spinning.  

How do you come up with new game concepts?

I’ve learned that inspiration can come from absolutely anywhere; you need that mindset where you’re expecting it to come at any point, so you have to be completely receptive.   For example, it could be during a conversation, or something you’ve seen on TV.  Once, it was a slogan on the side of a lorry as I was overtaking!  I would always advise writing an idea down straight away, if possible. (from bitter experience of forgetting some sure-fire winners!)    

I’m also lucky to work as part of a creative team, having access to a couple of the most experienced people in the business, Mat Ingram and Steve Kick.   They’re always happy to bounce new ideas around, often leading to a game becoming significantly different from the original concept.

What trends have you noticed in game design?

The online gaming market is extremely crowded, and the need to stand out is driving innovation.  Game mechanics are constantly changing and evolving.  I’m seeing a trend for companies developing and trademarking new mechanics, in order to license them.  This is something that we’re currently building into our game roadmap, through our partnerships with Yggdrasil and Stakelogic, where we’re able to use great mechanics, such as Yggdrasil’s Gigablox and Stakelogic’s Super Stake.

Another trend I’m seeing is the increasing complexity of online games.  It’s interesting to me, as there are parallels with what I’ve experienced in the land-based analogue market over the last 20+ years, where designers would continue to pile complexity onto new games, until they became inaccessible to new players.   At Reflex, we’ve experienced great success in the land-based markets by stripping out the complexity and creating what I think of as classic games rebooted for the modern world.   I think our recent online game Moley Moolah is another example where we’ve bucked the trend, and created something that looks simple, fun, and a bit retro with clear goals for the player, and no need to slog through the pages of info to understand what’s going on!

When you design a new game, how do you know whether it will be a hit?

If it’s a 100% brand-new game, you can’t.  Ask any game designer and they’ll tell at least one sob story of a “fantastic” new game that failed.   In my experience, a new game has the best chance of success when combining proven game elements with something novel.

That said, sometimes it can pay to try something completely off-the-wall, just don’t expect it to work every time!

What does the future hold?

Whilst that’s never an easy question to answer, I’m excited about the future at Reflex. Whilst the hiatus in the land-based markets is painful, it has provided a great opportunity to put our focus on the online gaming markets.  We’ve got some excellent partnership arrangements with Yggdrasil and Stakelogic, and I can see great success ahead on that front.  So, when land-based markets eventually re-open and get back up to speed, we’re going to be in a great position.

"We’ve experienced great success...by stripping out the complexity and creating what I think of as classic games rebooted for the modern world."

The final battle. The winner takes all!

5 clans | The Final Battle is set in a fantasy world, against a backdrop of ice and fire, where 5 clans are at war.  A war for supremacy has...